Digital Health Experience
From fragmented patient journeys to a connected digital experience — scheduling, follow-up, and clinical communication redesigned end to end.
StrategyUXProductDesign
↗
Design/AI/Futures/Innovation
AI changes everything. Design decides how.
São Paulo · Remote ↓
We design
what comes
next.
Most organizations are adopting tools. Few are redesigning how they operate, decide, and create. We work in that space — where strategy, experience, and artificial intelligence meet to change what actually matters.
Problem
→
Context
→
Experience
→
Intelligence
→
Future
Territories
of
practice.
Every project starts with a question, not a deliverable. These are the territories where we operate — each one shaped by the belief that AI amplifies what design makes possible.
01
AI Experience
How people interact with artificial intelligence inside products, services, and operations. We don't design the tool — we design the experience of using it.
02
Design Futures
Anticipate scenarios, map possibilities, and design paths for organizations that need to operate in what doesn't exist yet. The future isn't predicted — it's designed.
03
Orchestrated Innovation
Innovation that connects human and artificial intelligence to redesign journeys, accelerate decisions, and transform how organizations create value. It's not about adopting AI — it's about orchestrating.
04
Living Systems
Design systems, brand and product infrastructure that evolve with the organization. What we build isn't delivered and forgotten — it keeps working, learning, and scaling.
05
Make It Real
Turn ideas into products with engineering-grade quality and design-grade craft. Prototyping, code, measurement, iteration — because strategy without execution is a slideshow.
Selected
work.
04 Projects
Customer Experience Transformation
Turning customer signals into actionable experience improvements across self-service, support, and onboarding touchpoints.
CXService DesignJourneyProduct
↗
Financial Product Design
Making complex financial instruments into interfaces retail investors can navigate, understand, and trust.
Product DesignUXDesign System
↗
Design Operations System
Building the operational backbone for a 500+ person design consultancy — project intake to delivery to knowledge management.
DesignOpsSystemsStrategy
↗
We don'tsell tools.
We don'tsell hours.
We sell adifferent wayof designing with AI.
Trusted by
Complex problems.
Complex problems.
Real organizations.
Trusted to solve hard problems across healthcare, financial services, telecom, technology, and consumer experiences.
50+
Projects delivered
18+
Years of experience
5
Industries served
Claro
Rede D'Or
Itaú
XP
MJV
The Lab.
Where we prototype the future. Experiments at the intersection of AI, design, and product thinking.
Experiment 001
AI-Assisted Research Synthesis
Exploring how LLMs can accelerate qualitative research analysis without losing nuance.
AIX
Experiment 002
Agent-Driven Design Systems
Exploring how AI agents can generate, maintain, and evolve design system components autonomously.
AI + Systems
Experiment 003
Journey Intelligence Engine
Using AI to map, predict, and optimize customer journey decisions in real time.
AI + CX18+
years
designing
what's next.
Founder
Caio Sponton
Product / CX / Design / Strategy
18+ years across design, customer experience, digital products, and technology. Now focused on how AI transforms the way organizations design, decide, and operate. Believes the best design decisions come from understanding both the human and the intelligence behind the interface.
Beliefs
What we believe.
01
Amplify, don't replace.
AI should amplify human capability — creativity, judgment, empathy. If it just replaces the human, you're solving the wrong problem.
02
Design the intelligence.
Screens are symptoms. We design the underlying system — the logic, the data, the AI — that makes every interaction make sense.
03
Make it real.
Strategy without craft is a slideshow. Craft without strategy is decoration. We design it, build it, measure it, and iterate.
Perspectives
Perspectives.
AI without design is just automation.
AIX ↗Why most organizations adopt AI the wrong way.
Innovation ↗The future isn't predicted. It's designed.
Futures ↗The next competitive advantage is cognitive.
AI ↗
Next step
Ready to
Ready to
redesign
with AI?
Tell us what's happening. We'll help design the next step — not with a generic deck, but with a point of view.
Response within 24h — usually sooner.